McSales Promoting Motorcycling

The event kick started Sheldon’s driving ambition to ride a motorcycle through 10 African nations and into Europe later this year to raise awareness and donations for several worthy causes.

After a near fatal road accident in late 2007 when hit from behind by a semi-trailer, Sheldon was left with 12 fractured ribs, a lacerated liver, collapsed lung, five fractures in the back and a head injury. But during his long recuperation the last thing on his mind was feeling sorry for himself – he focused on how lucky he was and how he may be able to help those less fortunate.

“I’ve always wanted to go to Africa, so I set myself a goal of riding a motorcycle through Africa up into Europe and helping out in some way on my journey” Sheldon said.

Combining his love of motorcycles and soccer, Sheldon came up with the plan to ride a Kawasaki KLR 650 more than 15000km from South Africa all the way to Europe with mate Graeme Miller.

During their four month trip they will distribute soccer gear raised to isolated communities in Ethiopia where he is also trying to help get an inter-school competition up and running.

The six-a-side tournament run by the Byron Bay Football Club raised 25 pairs of boots, a number of shorts, soccer shirts and socks to help the children in Ethiopia.

Sheldon is also looking to schools here to establish sister-school relationships in conjunction with Link Ethiopia.

Along with this Sheldon is calling for support for Rider for Health, which provides access to motorcycles and training in maintaining them to health care workers in parts of Africa.

"I was looking for how I might be able to help out while travelling through Africa and came across former Grand Prix racer Randy Mamola's name so I looked into the cause he had helped to start up in the late 80's which was Riders for Health and as I was doing the trip on motorcycle I just thought it would be an ideal way of raising awareness and hopefully some donations towards such a fantastic cause" Sheldon said.